A year later, Google bought it for around $50 million.Įven before the acquisition, Rubin and HTC's Chou were already working together to plot the next generation of smartphones. In 2004, Rubin, who isn't related to the analyst, left Danger for his follow-up act, a little company called Android.
#SHINKU NO CHOU ANDROID#
The roots of Android can be traced back to a startup Andy Rubin founded in 2000 called Danger, which created the Sidekick, a cult favorite phone with a distinctive slide-out keyboard. 'It was clear we were on the cusp of something major,' said Avi Greengart, an analyst at Global Data who attended the event. The unusual venue was fitting for the launch of a new platform. It looked like any other product launch, with rows of chairs parked in front of a stage with a large monitor, only the morning traffic was zooming by above us. It was a brisk September morning in New York when I walked into the event, located in a studio space housed beneath the beginning of the double-decker Queensboro Bridge. So it was right about when Page and Brin rolled onto the stage that I started wondering where this was all going. 'It certainly seemed like there was an uphill battle,' said Ross Rubin, an analyst at Reticle Research, who was also at the event. And back then, having an exclusivity deal with the right carrier mattered. The carrier partner was T-Mobile, half a decade before the Un-carrier campaign, when the company was still a struggling last-place national player. 23, 2008, it partnered with HTC, a little-known company that made smartphones carrying the brand names of other companies. When Google finally took the wraps off Android on Sept. Read: 6 ways the first Android phone changed absolutely everything Looking back, the event now seems like a playbook on how not to launch a flagship phone.
#SHINKU NO CHOU WINDOWS#
The little-known operating system was taking on stalwarts Nokia, Windows Mobile and BlackBerry, and Apple's iPhone had nabbed everyone's attention.
Given its success today, it's easy to forget that Android faced a heavy dose of skepticism at the start.
'I was kind of like, Wow this is really, really big.' 'I remember so many cameras there,' recalled Peter Chou, the then-CEO of HTC who took part in unveiling the G1. It helped revolutionize what a modern smartphone could be, bringing the experience to the masses. With more than 2 billion active Android devices today, and nine out of every 10 devices running the software, it's a certifiable force in technology. The G1, unveiled 10 years ago on Sunday, marked the start of a phenomenon that now touches the lives of millions of people around the world. Now playing: Watch this: Android turns 10: Google's first Android phone was ugly.
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